Marketing intelligence at ING

| minute read

Two million high-quality marketing targets per year for ING

Currently, every six months, automated predictive analytics delivers one million high-quality direct marketing targets towards ING’s active retail clients.

We contributed to the first successes of predictive analytics, the industrialisation of the analytics environment, and the growth of the department of predictive analytics within Marketing Intelligence at ING.

customer-excellence

digital-acceleration

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